HubSpot Academy is a free learning platform that comes with every HubSpot account. It offers structured courses and certifications covering HubSpot’s tools and broader CRM and marketing methodology. For teams in Southeast Asia getting started with HubSpot, it is often the fastest route to building competence without relying on outside support for every question.
Log in with your HubSpot account or create a free account. No paid subscription is required to access the courses.
Use the role filter to browse what applies to you. Marketing Hub and Sales Hub are the most common starting tracks for Southeast Asian teams; Service Hub and CMS are more specialised.
Each certification is a series of short video lessons, usually with a quiz or practical exercise. Most can be finished in two to six hours.
A timed multiple-choice exam follows each certification. Pass it and you receive a shareable digital certificate linked to your HubSpot profile.
What is HubSpot Academy?
HubSpot Academy is the company’s official education platform. Access is entirely free. No paid HubSpot subscription is needed, though you will need a free HubSpot account to enrol and track your progress. Creating one takes a few minutes at hubspot.com.
The courses are video-based and self-paced, so you can move through them between meetings or during quieter weeks. Each certification covers a specific area of the platform or a broader strategic discipline, and ends with a timed exam. Pass the exam and you receive a digital certificate linked to your HubSpot profile that can be shared on LinkedIn or included in a portfolio.
For Southeast Asian teams, the practical value is clear. You can train a new team member on specific HubSpot features such as workflows or sequences or reporting dashboards, without needing an outside consultant for every question.
What types of certifications does HubSpot Academy offer?
The certifications span foundational and software-specific tracks.
- HubSpot Marketing Software Certification: covers the core Marketing Hub features including email, forms, workflows, and campaigns. A good starting point for marketers new to HubSpot.
- HubSpot Sales Software Certification: covers CRM basics, deal management, sequences, templates, and tasks. Practical for sales teams using HubSpot for the first time.
- HubSpot CMS for Marketers Certification: covers the website and blog tools for teams managing a HubSpot-hosted site.
- Inbound Certification: a broader strategic certification covering the inbound methodology. Useful for anyone who wants the strategic framework behind HubSpot’s approach to attracting and retaining customers.
- HubSpot Reporting Certification: covers dashboards and custom reports, and how to use CRM data to inform decisions.
- Service Hub Software Certification: covers tickets, the conversations inbox, knowledge base, and customer feedback tools.
Beyond certifications, HubSpot Academy also offers shorter lesson-only courses on topics like email strategy and SEO. These are useful when you need a quick reference on a specific subject without committing to a full certification track.
Which certifications should you prioritise?
The right starting point depends on your role and where you are in your HubSpot setup.
- New to HubSpot, starting setup: begin with the Marketing Software or Sales Software certification depending on which Hub you are implementing first. The CMS for Marketers certification is helpful if your team manages a HubSpot website.
- Marketing team running campaigns: the Marketing Software certification and the Email Marketing certification cover the day-to-day tools. Add the Reporting certification when you start building dashboards for stakeholders.
- Sales team using the CRM: Sales Software certification first, followed by the Inbound Sales certification for the broader methodology.
- Team lead or manager: the Inbound certification provides useful strategic context. The Reporting certification helps you ask better questions from your data.
- Agency or HubSpot partner: the full suite of Software certifications, plus the HubSpot Solutions Partner certification if your organisation is partnered with HubSpot.
How do you earn and maintain certifications?
Each certification follows the same process: watch the video lessons and complete any exercises, then take the timed exam. Exams are multiple choice, typically 45 to 60 minutes, with a pass mark around 75 to 80 percent. Pass and the certificate is issued immediately to your HubSpot profile.
Most HubSpot certifications expire after one year. You receive a renewal prompt by email. Renewal is shorter than the original: often a refresher lesson covering any changes HubSpot has made to the feature, followed by a condensed exam.
For teams: certifications are tracked at the individual user level. As a portal admin, you cannot pull a report of team certifications directly in HubSpot. Each person holds their own record. Some teams manage this through a shared spreadsheet or by asking team members to add certificates to their LinkedIn profiles as part of onboarding.
How can you use HubSpot Academy for team training?
The most practical approach is to assign specific certifications as part of onboarding. For a marketing executive joining a HubSpot-using team, completing the Marketing Software certification in their first week sets a clear foundation. They learn the tool through structured content rather than asking colleagues for each step.
When rolling out a new Hub such as Service Hub, the corresponding Software certification gives the customer service team a structured introduction before they start using tickets and inbox tools day to day.
Short courses without exams are useful for specific topics that come up during a project. If your team is setting up their first HubSpot blog, the relevant Academy module covers the steps without requiring the full CMS certification. If someone needs a refresher on contact import before a data migration, the import-focused course takes less than an hour.
Certifications also serve an external purpose. Whether you are pitching to a client on team competency or being evaluated as part of a HubSpot partner programme, a list of completed certifications provides a concrete record of what has been trained and verified.
Frequently asked questions about HubSpot Academy
Is HubSpot Academy free?
Yes. All courses and certifications on HubSpot Academy are free. You can access them with a free HubSpot account. No paid subscription is required.
How long do certifications take to complete?
Most certifications take between two and six hours, spread across multiple video lessons. Progress is saved to your account so you can start and return across several sessions.
Do HubSpot certifications expire?
Most expire after 12 months. You receive a renewal reminder by email. The renewal process is shorter than the original certification.
Can I access HubSpot Academy without a HubSpot account?
You can browse course descriptions without an account, but you need a free HubSpot account to enrol and earn certificates. Creating a free account takes a few minutes at hubspot.com.
Are HubSpot certifications recognised externally?
They are widely recognised in marketing and sales roles where HubSpot is the CRM of record. Certificates can be added to your LinkedIn profile or included in a CV. Sharing them with a prospective client demonstrates verifiable platform training.
An independent informational resource produced by a HubSpot Platinum Partner. HubSpot is a trademark of HubSpot, Inc.
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