HubSpot AI Content Tools: How to Use Breeze AI for Faster Content Creation

HubSpot’s Breeze AI content tools let marketing teams draft blog posts, email copy, social captions, and CTAs directly inside HubSpot, without switching between tools. If you have a Marketing Hub Professional or Enterprise subscription, most of these features are already available in your account. This guide covers what each tool does, how to enable it, and how to get useful output rather than generic filler.

What Is HubSpot Breeze AI?

Breeze is HubSpot’s AI layer built into the platform. It covers several distinct functions: Breeze Copilot (a conversational assistant inside the CRM), Breeze Agents (autonomous agents for prospecting, customer service, and content), and a set of inline content tools embedded in the blog editor, email editor, and social publisher. This guide focuses specifically on the content tools, which are the ones marketing teams use day-to-day.

The inline tools appear as “Generate with AI” buttons or Copilot sidebars inside the editors you already use. You don’t need a separate workflow to access them. The idea is that the tool generates a draft, you edit it, and you publish it as you normally would.

Which Content Tools Does Breeze Include?

HubSpot has expanded the Breeze content set over several product releases. The main tools available as of mid-2026 are:

• Blog Content Assistant — generates full blog post drafts from a title or topic. You can choose a tone, target length, and whether to include an introduction, sections, and conclusion separately.
• Email Content Assistant — drafts marketing emails or sales email templates. Works inside both Marketing Email and the Sequences editor.
• Social Caption Generator — suggests captions for posts in the Social Publishing tool. Takes a URL or topic and writes platform-appropriate copy for Facebook, Instagram, LinkedIn, and X.
• CTA Copy Generator — suggests button text and short copy blocks for CTAs and landing page sections.
• AI Rewrite and Tone Adjust — highlights any piece of existing copy and rewrites it, shortens it, or shifts the tone. Available in most text editors across the platform.
• Meta Description Generator — appears in the blog post SEO settings panel and suggests a meta description based on the post content.

How Do You Enable Breeze Content Tools?

Most Breeze content features are on by default if your account tier supports them. To confirm and manage settings:

• Go to Settings > Account Defaults > AI Features
• Toggle on “Use AI features across HubSpot” — this is the master switch
• Scroll down to see per-feature toggles if you want to limit certain tools
• Under Settings > Account Defaults > Company Info, add a company description and define your primary audience — Breeze references these when generating content

Once enabled, you’ll see a “Generate with AI” button in the blog editor toolbar, email content area, and social composer. For Breeze Copilot, a sidebar icon appears at the top right of most HubSpot screens.

How Do You Use the Blog Content Assistant?

Inside the Blog editor, click Generate with AI in the toolbar. You’ll be prompted to enter a topic or paste in a title. From there, you can select tone (professional, casual, friendly, educational), target word count, and which sections to generate. HubSpot generates a complete draft with headings.

The draft is a starting point, not a finished post. For Southeast Asian teams writing for local audiences, the output usually needs adjustments for regional examples, local market context, and tone calibration. A few things to do every time you use it:

• Replace any generic examples with ones relevant to your industry and market
• Check statistics or claims — the AI may include outdated or unsourced figures
• Add a specific call to action tied to your business, not just a generic one
• Run the final draft through your usual editorial check before publishing

The Marketing Hub blog tool pairs well with HubSpot’s SEO recommendations panel, which surfaces keyword suggestions alongside the AI draft.

How Does the Email Content Assistant Work?

In the Marketing Email editor, select an empty text block and click the AI icon that appears. You can describe the email goal (“promote a new product launch to existing customers in Thailand”) and Breeze drafts a subject line, preview text, and email body.

The tool also works inside HubSpot Sequences. When editing a sequence step, click “Generate with AI” to draft a cold or follow-up email based on the step’s purpose in the sequence flow. This can significantly speed up building multi-step outreach sequences, especially when you need slight variations for each step.

For subject lines specifically, the AI suggestions tend to default to patterns you see everywhere. Editing the subject line manually after generating the body usually produces better results than accepting the AI suggestion outright.

What About Social Content?

In the Social Publishing tool, after selecting your accounts and choosing a date, there’s a “Generate with AI” option in the text field. Enter a URL (typically a blog post or landing page you’re promoting) or a brief topic description, and Breeze suggests captions formatted for each platform.

The quality varies by platform. LinkedIn captions tend to come out more usable than Instagram ones, partly because LinkedIn copy patterns are more predictable. Social captions for the Thai and Southeast Asian market often need localisation — the AI defaults to Western-market assumptions about tone and reference points. Treat the output as a first draft, not a finished post.

Where Does Breeze AI Fit Into a Content Workflow?

The best use case for these tools is reducing the time between “blank page” and “first draft.” They handle the structural scaffolding so your team can focus on editing and improving rather than starting from scratch. This is where the real time saving comes from.

A practical workflow for a small Southeast Asian marketing team:

• Brief: Define the topic, keyword, target reader, and goal in a short internal doc or HubSpot task
• Generate: Use Blog Content Assistant to create a draft
• Edit: Replace generic examples, add local context, adjust tone
• SEO check: Review the SEO panel recommendations and meta description
• Publish: Schedule via HubSpot’s publishing tools

This approach keeps a human editor in the loop for every post while still reducing drafting time meaningfully.

What Are the Limitations?

A few things to be aware of before rolling Breeze AI into your regular workflow:

• Generic output by default — without strong prompting and post-generation editing, the content can read like content written for no one in particular
• No local market knowledge — the AI doesn’t know your specific client base, your city, or local industry nuances unless you provide that context in the prompt
• Statistics and claims need verification — never publish an AI-generated statistic without checking the source
• Not a substitute for strategy — Breeze generates content based on a topic, not based on a content strategy; the strategy still has to come from your team
• Quality varies by content type — the blog tool tends to be more reliable than the social caption tool

Frequently Asked Questions

Do I need a specific HubSpot tier to use Breeze AI content tools?

Most Breeze AI content tools require Marketing Hub Professional or Enterprise. Some limited AI features (like the AI rewrite assistant) may be available on lower tiers, but the full Blog Content Assistant and Email Content Assistant require a Professional subscription or above. Check your account’s Settings > AI Features panel to see which tools are active on your plan.

Can I use Breeze AI content tools in Thai or other Southeast Asian languages?

HubSpot’s Breeze tools support multiple languages, including Thai, Indonesian, Vietnamese, and others commonly used in Southeast Asia. The quality of output in these languages is generally lower than in English, and you’ll need more editing. For Thai-language content, it’s usually faster to generate in English and translate with human editing than to generate directly in Thai.

Will Google penalise AI-generated content published through HubSpot?

Google’s published guidance focuses on content quality and usefulness, not the tool used to produce it. AI-generated content that is edited, accurate, and genuinely helpful to the reader is treated the same as human-written content. Content that is thin, repetitive, or clearly not written for a human reader is the kind that creates problems, regardless of how it was produced.

How do I give Breeze better context to generate more relevant content?

Fill in your company description and target audience in HubSpot’s Account Defaults settings. When generating a draft, add specifics in your prompt: mention your industry, your city or region, the problem you’re solving, and the reader’s likely level of knowledge. The more context you give, the less generic the output tends to be.

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This is an independent informational resource produced by a HubSpot Platinum Partner. HubSpot is a trademark of HubSpot, Inc.