HubSpot Breeze Intelligence automatically fills in missing contact and company data in your CRM using publicly available information. When a contact submits a form, Breeze Intelligence can populate their job title, company size, industry, and LinkedIn URL without any manual research. For teams in Southeast Asia managing hundreds or thousands of contacts, this reduces data-entry overhead and improves segmentation quality.
This guide explains what Breeze Intelligence does, how to enable it, and how to get the most from it.
Go to Settings > Data Management > Breeze Intelligence. Toggle it on. You need a paid HubSpot account (Starter or above) that includes enrichment credits.
Each contact enrichment uses one credit. HubSpot allocates a set number of credits per month depending on your subscription. Check your current credit balance under Settings > Data Management > Breeze Intelligence > Credits.
Under Breeze Intelligence settings, enable automatic enrichment for new form submissions. This runs in the background whenever a contact fills in a HubSpot form, and enriches any fields that are currently empty.
For contacts already in your CRM, use the bulk enrichment option. Filter to a contact list (for example, contacts with no job title or no company size) and trigger enrichment on that segment. This is more credit-efficient than enriching everyone at once.
After enrichment runs, check the contact activity timeline — each enrichment appears as a logged activity. Build a list of recently enriched contacts and review data quality before using it in workflows or campaigns.
What data does Breeze Intelligence add?
Breeze Intelligence enriches both contact and company records. For contacts, it typically adds job title, seniority, department, and LinkedIn URL. For companies, it adds industry, employee count, annual revenue range, location, and company LinkedIn URL. The exact fields available depend on the contact’s employer and how much public information exists about that company.
For contacts at large multinationals, enrichment data tends to be reliable and detailed. For contacts at smaller regional companies across Southeast Asia, availability is more variable — some records enrich fully, others may only add an industry tag or a company size band.
How does Breeze Intelligence handle data it cannot confirm?
HubSpot only writes enrichment data to fields that are currently blank. It does not overwrite values your contacts have already submitted. So if a contact typed their job title into a form, Breeze Intelligence will not replace it. This makes it safer to run on an existing database without worrying about corrupting records your team has already verified.
When HubSpot cannot find reliable data for a field, it leaves it empty rather than filling in a guess. This happens more often for contacts at startups or smaller businesses without a significant online presence.
Which HubSpot plans include Breeze Intelligence?
Breeze Intelligence is available on HubSpot’s paid plans. The number of enrichment credits included varies by tier — Enterprise plans receive more credits per month than Starter plans. You can also purchase additional credits if you exhaust your monthly allocation. Check your subscription’s credit entitlement under your portal’s billing section before running a large bulk enrichment job, since credits do not carry over between billing periods.
How should Southeast Asian teams use enrichment data in practice?
The most practical use cases are segmentation, lead scoring, and personalisation. Once contacts have an industry and company size attached, you can build HubSpot lists that segment by those attributes and use them to tailor email content or ad audiences.
For lead scoring, company size and seniority from Breeze Intelligence can become scoring inputs. A contact who is a Director at a company with 500+ employees scores higher than one with no seniority data — and enrichment makes those signals available without requiring the contact to type their title into a form.
For teams selling into the Thai or broader SEA market, a practical limitation is that smaller local companies may not be in HubSpot’s enrichment database. In those cases, supplementing Breeze Intelligence with manual data entry or a local data provider works better than relying on it alone.
How does Breeze Intelligence relate to other HubSpot data tools?
Breeze Intelligence is one part of a broader set of HubSpot data tools. It works alongside HubSpot’s data quality tools (which flag duplicate and incomplete records) and custom properties (which let you store enrichment data in fields relevant to your business). A well-structured CRM uses all three: enrichment fills the gaps, data quality tools flag issues, and custom properties hold the fields your team actually cares about.
It is separate from contact deduplication, which is the process of merging duplicate records. Enrichment adds data to existing records; deduplication consolidates records that represent the same person.
What are the limitations to know before enabling it?
A few things to keep in mind before running Breeze Intelligence at scale. First, credits are finite — bulk enriching your entire database at once can exhaust your monthly allowance quickly. Better to start with a targeted list (contacts missing key fields) and use auto-enrichment for new records going forward. Second, enrichment data reflects publicly available sources, which means it may lag behind job changes. A contact who changed roles six months ago may still show their previous title until the enrichment data catches up. Third, Breeze Intelligence does not enrich phone numbers or personal email addresses — it focuses on professional and firmographic information.
FAQ
- Does Breeze Intelligence overwrite data my contacts entered?
- No. It only fills in fields that are currently blank. Existing values are left unchanged.
- How many credits does each enrichment use?
- One credit per contact enriched. Company enrichment, when triggered through a contact, counts as part of the same credit.
- Can I see which fields Breeze Intelligence changed?
- Yes. Each enrichment is logged in the contact’s activity timeline, with a list of updated properties.
- Is Breeze Intelligence available on the HubSpot free plan?
- No. It requires a paid subscription. Check your plan’s credit allocation before running bulk enrichments.
- What if the enrichment data is wrong?
- You can manually correct any enriched field by editing the contact record. You can also configure enrichment to skip specific properties if you prefer to keep only manually entered values for those fields.
An independent informational resource produced by a HubSpot Platinum Partner. HubSpot is a trademark of HubSpot, Inc.
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