HubSpot’s social publishing and monitoring tools let you schedule posts across connected accounts directly from your portal. Social activity links to contact records and contributes to campaign attribution, so you do not need a separate scheduling tool when your team is already working in HubSpot.
This guide explains how to connect your accounts, set up the publishing calendar and brand monitoring, then review performance in HubSpot’s social reports.
Go to Marketing > Social in your HubSpot portal, then open Settings > Social. Click Connect account and follow the OAuth flow for each platform. You need admin rights on the business page for Facebook and LinkedIn.
Click Create social post. Select the accounts you want to publish to, write your copy, upload an image or video, then set the date and time. You can publish immediately or schedule ahead.
The Social Calendar view shows all scheduled posts by date. Use it to spot gaps and avoid posting conflicts, keeping content spread across the week.
In the Monitoring tab, create streams to track brand mentions, hashtags, or competitor handles. Replies and comments appear in a single feed. You can respond directly from HubSpot without switching platforms.
Go to Reports > Social to see engagement totals and click data, plus follower trends by platform. Filter by date range to compare how content performs across networks.
Which HubSpot plans include social media tools?
Social publishing is available in HubSpot’s Marketing Hub. The Starter plan includes basic scheduling. Professional and Enterprise add social monitoring plus campaign attribution and custom reporting. If you are on a CRM-only or Sales Hub plan, the social tab will not appear in your portal.
Southeast Asian teams that use Facebook and LINE as primary customer channels often pair HubSpot social with LINE OA connected via the LINE integration. LINE handles broadcast messages through the inbox while the social tool covers public post scheduling.
How do you schedule posts in HubSpot?
From the social composer, select your target accounts, write the post, then set a date and time. You can type a specific time or use the recommended time feature, which suggests posting windows based on historical engagement data for each account.
To queue multiple posts, use Drafts and schedule each one. There is no native spreadsheet import for bulk scheduling, but the calendar view makes spacing posts across the week straightforward.
When you run campaigns, you can link social posts directly to a HubSpot campaign. This tracks clicks and contact interactions against campaign attribution, so you can see social’s contribution to pipeline in your reports.
How does social monitoring work in HubSpot?
Social monitoring in HubSpot uses streams. Each stream tracks a keyword, hashtag, or mention type across one or more connected platforms. You can create streams for your brand name, product names, or a competitor’s handle.
When a mention or comment matches a stream, it appears in your monitoring feed. From there you can like, reply, or assign the conversation to a team member. This is useful for catching customer questions on social without checking each platform separately.
Monitoring activity can also surface on contact records. If a contact already in HubSpot mentions your brand, that activity appears on their timeline alongside email opens and deal history.
Can you attribute leads from social posts?
Yes. When your social post links to a HubSpot landing page or a tracked URL, any contact who clicks and fills out a form will have that social source recorded. Their record shows Original Source as Social Media, and if the post was attached to a campaign, it counts toward that campaign’s attribution.
This is one of the reasons teams keep social inside HubSpot rather than a separate scheduling tool. The contact data flows through without a manual import step after the fact.
Paid social attribution is separate. For paid campaigns, attribution comes through the ad integrations with Meta Ads or LinkedIn Campaign Manager, not through the social publishing tool.
What platforms does HubSpot support?
HubSpot’s social publishing tool currently works with these platforms:
- Facebook Pages
- Instagram Business accounts (must be linked to a Facebook Page)
- LinkedIn Company Pages and personal profiles
- X (formerly Twitter)
- YouTube (video publishing on higher-tier plans)
TikTok and LINE are not available for native publishing through the social tool. For LINE content, broadcast messages are handled separately through the HubSpot inbox integration.
Tips for using HubSpot social effectively
- Link posts to campaigns. Tagging posts to a campaign keeps attribution clean and makes it easy to pull performance data later, even if you do not run formal campaign reports.
- Review the calendar weekly. The social calendar is better for planning than the draft list. A weekly review helps you spot thin periods and avoid clustering too many posts on the same day.
- Set up a brand monitoring stream on day one. Tracking your own name from the start gives you a baseline and catches customer questions you might otherwise miss entirely.
- Filter report dates. The default social report shows all time. Filter to the last 30 or 90 days to get meaningful engagement trends rather than cumulative totals that mask recent shifts.
Frequently Asked Questions
Can I post to Instagram from HubSpot?
Yes. You need to connect an Instagram Business account, not a personal account. The account must be linked to a Facebook Page before you can connect it to HubSpot.
Does HubSpot have a social inbox?
HubSpot’s monitoring feed acts as a lightweight inbox for mentions and comments. It is not a full social inbox like Sprout Social or Hootsuite, but it handles brand mentions and direct replies across connected accounts in a single view.
Can I schedule social posts in bulk?
You can queue multiple drafts and schedule each one individually. There is no native bulk import by spreadsheet. For most teams, the calendar view makes batch scheduling quick enough for a week’s worth of content.
How does HubSpot social compare to a dedicated tool like Buffer or Hootsuite?
HubSpot social has fewer publishing features than dedicated scheduling tools but connects social activity directly to your CRM contacts and campaign attribution. Teams running social as part of a broader inbound strategy tend to find the CRM connection more valuable than advanced scheduling options. Teams with a heavy social-first operation often use a dedicated scheduling tool alongside HubSpot for lead handoff.
This resource is produced by a HubSpot Platinum Partner and is an independent informational guide. HubSpot is a trademark of HubSpot, Inc.
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