HubSpot video lets you record and host video directly inside your CRM, then embed it in email outreach and landing pages. Sales reps send personal video messages from a contact record without switching to a separate tool. Marketers host videos on campaign pages with viewer tracking tied back to the contact timeline. This guide covers how each part works and which plan tier includes it.
Go to the Chrome Web Store and install the HubSpot Video extension. Once installed, a camera icon appears in your browser toolbar. Use it to record in screen mode or webcam mode, or combine both in one recording.
Click the extension icon. Choose your recording mode, then start the recording. When you stop, the video uploads automatically to HubSpot’s hosting platform and a shareable link is generated within seconds.
Open a contact record or a sequence email template. Click the video icon in the rich text toolbar. Select the video from your library and insert it. The email recipient sees a thumbnail with a play button that links to the hosted video page.
After your video email is opened, go to the contact record in HubSpot. A video engagement event in the activity timeline shows whether the contact clicked play and how far through the video they got.
What does HubSpot video actually include?
HubSpot video is not a standalone product. It sits inside Sales Hub and Marketing Hub depending on your use case. There are two main surfaces:
- One-to-one video for sales: The Chrome extension lets reps record short personal videos and send them via HubSpot email. Most useful for outreach, post-demo follow-ups, and proposal walk-throughs.
- Hosted video for marketing: Uploading video to HubSpot’s content platform gives you an embeddable video for landing pages, website pages, and blog posts. Viewer engagement feeds back into HubSpot as contact activity.
The two surfaces work together in practice. A marketing team might produce a product overview video hosted on a landing page. The sales team then records a shorter personal intro using the Chrome extension and attaches it to an outreach email inside a HubSpot sequence. Both pieces of view data appear on the same CRM contact timeline.
How do you add video to a HubSpot marketing email?
Marketing emails in HubSpot do not support native video playback because most email clients strip embedded video. The standard approach is to insert a clickable thumbnail image that links to the hosted video URL. The recipient clicks the thumbnail and lands on a page where the video plays.
To do this in HubSpot:
- Upload your video via the file manager or host it through the Chrome extension.
- In the email editor, insert an image block and upload a thumbnail from your video.
- Add a hyperlink on the thumbnail pointing to the video URL.
- Overlay a play button icon on the thumbnail so the click action is clear.
This works inside HubSpot email marketing campaigns and automated workflows. Clicks are tracked, and view data appears on the video hosting page for any contact already in your CRM.
Where does video engagement data appear in HubSpot?
When a contact watches a hosted HubSpot video, engagement is recorded on their contact record. Two data points become available:
- A video engagement event is logged on the activity timeline, showing the date and time of the view.
- Watch percentage is stored as a HubSpot contact property, showing how much of the video the person completed.
You can use these events as workflow enrollment triggers. A contact who watches past 50% of a pricing walkthrough video can be automatically moved into a follow-up sequence or have their lifecycle stage updated. This makes video a signal inside your CRM, not just a piece of content. You can segment contacts based on video engagement and treat them differently in your outreach.
Is HubSpot video available on all plan tiers?
The Chrome extension for one-to-one sales video is available from Sales Hub Starter. Hosted video with marketing analytics is part of Marketing Hub Professional and above. Users on the free plan cannot access native HubSpot video hosting, though they can embed externally hosted video from YouTube or Vimeo on HubSpot pages.
Before building a workflow that depends on video view triggers, go to Settings in your portal and confirm which video features are active for your tier.
What are common ways sales teams use HubSpot video?
The most common practical use cases tend to be:
- Proposal walk-throughs: Instead of attaching a PDF and waiting for questions, a rep records a three-minute walkthrough of the key points. The contact watches at their own pace, and the rep can see when they opened it.
- Post-demo follow-ups: After a live call, a rep records a short recap covering the main topics the prospect cared about. More personal than a generic template email, and faster to make than a written summary.
- New client welcome messages: When a deal closes, someone from the team records a short welcome video sent as the first touchpoint. This sets a different tone from an automated confirmation email.
All of these run inside HubSpot without a separate video platform. The rep does not need to manage another tool, and every interaction stays inside the CRM where anyone on the team can review it in context. This matters in team environments where a second rep picks up a deal mid-process and needs full context from the pipeline view.
Frequently Asked Questions
Can I use HubSpot video without the Chrome extension?
Yes. You can upload pre-recorded video files directly to HubSpot’s file manager or content tool. The Chrome extension is only needed if you want to record directly from your browser.
Does HubSpot video work inside Gmail and Outlook?
The Chrome extension integrates with Gmail directly. For Outlook, install the HubSpot Sales Office 365 add-in. Once connected, the video insert option appears inside your compose window.
Can I see exactly who watched my video?
Only for contacts already in your HubSpot CRM who opened the video from a tracked email. Anonymous visitors who find the hosted video page through other means are not individually identified by default.
Is there a file size limit on uploaded video?
HubSpot recommends keeping video files under 4GB for upload via the file manager. Videos recorded through the Chrome extension are compressed automatically. There is no strict size cap, though shorter recordings upload faster.
This is an independent informational resource produced by a HubSpot Platinum Partner. HubSpot is a trademark of HubSpot, Inc.
Planning a HubSpot setup or integration in the region?
Contact us