HubSpot Pricing Explained

HubSpot pricing is built from three things: which tier you pick, how many paid seats you need, and how many marketing contacts you store. Each Hub (Marketing, Sales, Service, Content, Operations) sells separately at Free, Starter, Professional and Enterprise levels, or bundled into the Customer Platform. Cost climbs as you move up tiers, add seats and grow your contact list, so your estimate depends on team size and database scale.

Quote #1042

Implementation฿120,000

Onboarding & training฿45,000

LINE integration฿60,000

Total฿225,000

Accept & sign

What drives the number

The factors that decide your bill

The tier you choose

Free, Starter, Professional or Enterprise. Each step up unlocks more automation, reporting and customisation.

Paid seats

Sales and Service Hub charge per seat for users who need to send, sequence, book meetings or work tickets.

Marketing contacts

Marketing Hub bills on the count of contacts you actively market to. Non-marketing contacts can be stored without adding to that tier.

Which Hubs you combine

Running one Hub differs from running several. The Customer Platform bundle ties Hubs together at one tier.

Onboarding fees

Professional and Enterprise tiers often carry a one-time onboarding charge, which a partner can sometimes deliver in its place.

Add-ons

Extras like dedicated IP, extra contacts, transactional email or additional API capacity sit on top of your base tier.

Side by side

What unlocks at each tier

Factor	Free / Starter	Professional / Enterprise
Core CRM	Contacts, companies, deals and basic email work at Free. Starter adds light automation and removes some HubSpot branding.	Same CRM foundation, with more custom properties, objects and granular permissions at the higher tiers.
Automation and workflows	Free has minimal automation. Starter unlocks simple, single-action follow-ups.	Professional opens full visual workflows. Enterprise adds advanced triggers, custom-coded actions and more complex branching.
Reporting and dashboards	Capped number of dashboards and standard reports.	Custom report builder, higher dashboard limits, and at Enterprise, custom objects and deeper analytics.
Marketing tools	Forms, basic email and landing pages, often with HubSpot branding at Free.	A/B testing, smart content, campaign tools and, at Enterprise, multi-touch attribution and advanced segmentation.
Sales tooling	Meeting links, basic snippets and limited sequence sends.	Full sequences, forecasting, deal stage automation and, at Enterprise, predictive scoring and playbooks.
Team controls	Limited users and shared settings.	Teams, field-level permissions, single sign-on and partitioning at Enterprise for larger or multi-region teams.
Pricing driver	Flat or low per-seat cost. Good for testing the platform.	Per-seat and contact-tier cost rises with scale. Built for teams running the platform as their system of record.
SEA fit	Workable for a small Bangkok team starting out, often paired with LINE through an integration.	Suits teams scaling across Thailand and the region that need approvals, attribution and tighter governance.

Which fits you

How to estimate your tier

Start at Free or Starter if…

You are validating the platform, have a small team and a modest contact list, and your automation needs are light. It is a low-risk way to learn how HubSpot fits your workflow before committing budget.

Step up to Professional or Enterprise if…

You need real workflow automation, custom reporting, multiple users sending and sequencing, and you are growing a marketing database that you actively email. The cost is higher, but so is what you operate.

FAQ

Common questions

Is HubSpot really free?

Yes, HubSpot has a genuine free tier with core CRM, basic forms, email and a limited set of marketing and sales tools. It carries HubSpot branding and caps on automation and reporting. Many small teams in Southeast Asia start here and upgrade once they outgrow the limits.

How are marketing contacts counted?

Marketing Hub bills on the contacts you actively market to, not every record in your database. You can mark contacts as non-marketing to store them without adding to your billable tier. This distinction is one of the biggest levers on a Marketing Hub estimate.

Do I pay per user?

Sales Hub and Service Hub charge per paid seat for users who need to send sequences, book meetings or work tickets. Other users can often access the CRM on free seats. Marketing and Content Hub price more on tier and contacts than on seat count.

What is the difference between buying one Hub and the bundle?

You can buy a single Hub at the tier you need, or take the Customer Platform bundle that combines Hubs at one tier. The bundle tends to suit teams running marketing, sales and service together, while a single Hub fits a more focused need. The right call depends on which functions you actually use.

Are there extra costs beyond the subscription?

Professional and Enterprise tiers often carry a one-time onboarding fee, and add-ons such as extra contacts, dedicated IP or additional API capacity sit on top. Budget for these when estimating, since the base tier is rarely the full picture for a scaling team.