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Create and Manage Team

Teams in HubSpot help you organize users into structured groups for visibility, segmentation, and reporting purposes. You can assign users to a main team and, depending on your subscription, to additional teams (extra teams). With Enterprise accounts, you can also build a team hierarchy by nesting teams under one another.

What You Can Do with Teams

  • Organize users by department, function, or territory

  • Control visibility of records and assets

  • Set up team-based dashboards, views, and reports

  • Define team ownership and access using team-based permissions

  • Manage hierarchies using nested teams (Enterprise only)

Note: The number of teams you can create depends on your HubSpot subscription. 


Create a Team

Permissions required: Super Admin 

  1. In your HubSpot account, click the settings icon in the top navigation bar.

  2. In the left sidebar, go to Users & Teams, then click the Teams tab.

  3. Click Create team.

  4. In the right panel, enter the Team name.

(Enterprise Only) Nest a Team Under Another Team

  • Select Put this team under another team.

  • Use the This team sits under dropdown to select the parent team.

Add Team Members

  • Use the Team members dropdown to assign users.

  • If a user already belongs to a different main team, they’ll be added as an extra team member by default.

  • Main team members see team-specific views and assets.

  • Extra team members inherit visibility through hierarchy but don’t change their primary team membership.

  1. Click Save.


Edit a Team

  1. Navigate to Settings > Users & Teams > Teams tab.

  2. Browse or search for your team.

  3. Hover over the team name and click Edit.

  4. You can:

    • Change the Team name

    • Add or remove team members using the Team members dropdown

  5. Click Save.

Note: Users with Team ownership permissions can access records owned by their team members and, in Enterprise accounts, records owned by nested sub-teams.


Move a Team Under Another Team (Enterprise Only)

  1. In Settings > Users & Teams > Teams tab, locate the team.

  2. Hover over the team name, then click Move.

  3. In the dialog box:

    • Choose the team(s) to move.

    • Select the new parent team from the This team sits under dropdown.

  4. Click Save.

Any nested teams under the selected team will also move with it.


Delete a Team

⚠️ Before deleting, reassign any assets (e.g., views, records, dashboards) tied to the team to prevent them from becoming unassigned and visible to all users.

  1. In Settings > Users & Teams > Teams tab, find the team you want to remove.

  2. Hover over the team name and click Delete.

  3. Confirm deletion in the dialog box by clicking Delete team.


Manage a User’s Team Assignments from Their Profile

You can also manage a user’s team assignments directly from their user settings:

  1. In Settings, go to Users & Teams.

  2. Click the name of the user.

  3. In their user profile, go to the Setup tab.

  4. In the left sidebar, click Teams.

  5. Use the dropdowns to assign:

    • Main Team

    • Extra Teams (optional)

  6. Click Save.


By structuring your teams in HubSpot, you gain better visibility, access control, and reporting alignment—especially across larger or multi-functional teams.