HubSpot forms and landing pages are lead capture tools that write every submission straight into the Smart CRM. Build a form once, embed it anywhere or drop it onto a landing page made with the drag and drop builder, and each new contact, their field data, and the page they converted on are recorded automatically for follow up.
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What it does
Capture leads without a developer
Everything you need to turn a visitor into a CRM contact lives in one place.
Form types
Standalone, embedded, collected (capture from any existing form on your site), and pop-up forms.
Smart fields
Queued fields hide questions a known contact has already answered, so returning visitors see fewer boxes.
Drag and drop builder
Assemble landing pages from modules and themes, no code, with mobile preview built in.
Pop-up forms
Banner, slide-in, and modal callouts triggered by scroll, exit intent, or time on page.
Conversion tracking
Views, submissions, and submission rate reported per form and per page, tied to the contact record.
Follow up automation
Each submission can fire a kickback email, notify your team, or enrol the contact in a workflow.
How to use it
From blank page to live form
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Build the formOpen Marketing then Forms, choose a form type, and drag in the fields you want to collect. Add property based logic so the form adapts to who is filling it.
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Create the landing pageStart from a template or a blank layout in the drag and drop builder, then drop your form module onto the page and set the page title, URL slug, and meta description.
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Set the post submission actionChoose a thank you message or a redirect, and turn on the kickback email so the contact gets an instant confirmation.
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Connect follow upEnrol new submissions in a workflow for routing, lead scoring, or a nurture sequence so no lead waits on a manual handoff.
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Publish and trackPush the page live, share the link, then watch views, submissions, and submission rate from the form analytics tab and refine from there.
Related
Build out the rest of Marketing Hub
Forms and landing pages are the front door of the marketing system that lives inside HubSpot.
FAQ
Common questions
Do form submissions go into the CRM automatically?
Yes. Every submission creates or updates a contact record in the Smart CRM, captures the field values, and logs the form and page the person converted on. There is no manual export or sync step.
Can I add a HubSpot form to a website that is not on HubSpot?
Yes. Embedded forms work on most sites, including WordPress, Webflow, and custom builds, by pasting a short snippet. You can also use a collected form to pull submissions from a non HubSpot form into the CRM.
What are smart fields and queued fields?
Smart logic lets a form hide questions a known contact has already answered and show new ones instead, using queued progressive fields. Returning visitors see a shorter form, which tends to lift completion, while you still gather more detail over time.
Are forms and landing pages free?
Forms are available on the free tools, with pop-up forms and basic landing pages included. Smart content, A/B testing, and removing HubSpot branding sit on the paid Marketing Hub tiers.
Can a submission trigger a follow up for a Thai or LINE based audience?
Yes. A submission can fire a kickback email, notify a sales rep, or start a workflow. For teams running LINE in Thailand, that workflow can route the new lead to the channel and owner who handles LINE conversations.