HubSpot properties are the individual fields that store data on your CRM records. Every contact, company, deal, ticket, and custom object holds values in properties, from a contact’s email and lifecycle stage to a deal’s amount and close date. Tidy, well-named properties keep reporting accurate and automations reliable.
SourceLeadsWon
LINE14238
Website form9621
Facebook7112
Referral4419
What it does
The data fields behind every CRM record
Properties define what you can store, segment, automate, and report on.
Hold every data point
Store contact, company, deal, ticket, and custom object data in structured fields.
Many field types
Single-line text, dropdown, multi-checkbox, date, number, and more for each use case.
Default and custom
Hundreds of default properties ship with HubSpot, and you add custom ones to match your business.
Calculated properties
Build fields from other fields with equations, min/max, or rollups, no manual entry needed.
Property groups
Organise related fields into named groups so record sidebars stay readable.
Power everything downstream
Lists, workflows, reports, and forms all read and write through properties.
Set up
How to create and manage a property
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Open property settingsGo to Settings, then Properties, and choose the object you want to add a field to, such as contacts or deals.
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Create the propertyClick Create property, pick the object, give it a clear label, and assign it to a property group.
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Choose the field typeSelect the type that matches the data: dropdown for fixed options, date for timestamps, number for amounts, text for free entry.
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Set rules and optionsAdd dropdown values, mark it required where it matters, and decide which teams can edit it.
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Use it across the platformAdd it to record sidebars, forms, lists, and workflows so the field starts capturing and driving data.
Related
Build on a clean data foundation
Properties are the building blocks of the Smart CRM that everything else in HubSpot reads from.
FAQ
Common questions
What is the difference between a default and a custom property?
Default properties ship with HubSpot for common data like email, lifecycle stage, and deal amount. Custom properties are ones you create to capture information specific to your business, such as a hotel’s room count or a preferred contact channel like LINE.
What are calculated properties?
Calculated properties derive their value from other properties instead of manual entry. You can build them with equations, pull a minimum or maximum across fields, or roll up values from associated records. They update automatically when the source fields change.
Why do property groups matter?
Property groups organise related fields under a named heading on the record sidebar. Without them, dozens of properties become hard to scan. Grouping keeps records readable for your sales and service teams and makes the right fields easy to find.
Can I change a property type after creating it?
Some field type changes are allowed and some are restricted, depending on the existing data and how the property is used in workflows, lists, and reports. It is worth planning the type up front, since changing a heavily used property later can affect downstream automations.
How do messy properties affect reporting?
Duplicate fields, free-text where a dropdown belongs, and inconsistent naming tend to fragment your data, which makes lists and reports less accurate. A tidy property setup with clear groups and standardised options keeps segmentation and reporting dependable.